Bachelor of Business Administration in Healthcare Management

How long is this program?: 8 Semesters
Is this online, in-person or hybrid?: On-Ground, Online
Where will I take my classes?: Gainesville, Online
Which semesters can I start?: Fall, Spring, Summer
What type of degree will I get?: BBA

Business students study inside the lobby of the Jacobs Building

Bring business knowledge to health care.

Build the business skills to help health care organizations serve their patients. Brenau University’s BBA in Healthcare Management prepares you for administrative and entry-level management work in hospitals, medical practices, and other healthcare settings. You’ll learn to analyze financial information, plan communications, and identify ways to improve service quality and reduce waste. Case studies and applied projects give you opportunities to put those skills to work before you graduate. If you already work in health care, the program can help you understand the decisions behind daily operations and prepare for greater responsibility.

Program at a glance

Degree: Bachelor of Business Administration
Length: 8 semesters
Format: On-ground & Online
Location: Gainesville & Online
Start terms: Fall, Spring, & Summer

What you’ll learn

Health care delivery systems: Compare public and private organizations, the roles of federal, state and local systems, and approaches to care in the U.S. and other countries.
Financial analysis: Work with budgets and financial statements and consider how organizations manage capital.
Quality and efficiency: Use Lean and Six Sigma concepts to understand process problems, waste and opportunities for better performance.
Marketing and communication: Assess consumer preferences, conduct market research and evaluate a strategy’s results. Coursework also covers media relations and crisis communication.
Law and ethics: Understand regulatory issues at different levels of government and the patient-related ethical dilemmas that managers and nonclinical staff may face.

Your coursework

HC 200: Introduction to Healthcare Management
HC 304: Economics, Budgeting and Finance in Healthcare
HC 305: Public Relations and Marketing in Healthcare
HC 315: Healthcare Quality and Process Improvement
HC 410: Ethics and Leadership in Healthcare
HC 420: Law and Policy in Healthcare

The six major courses total 18 credits. They build on a 42-credit BBA core that also includes accounting, economics, finance and marketing. Business foundation courses, liberal education and any needed electives complete the minimum 120 credits required for graduation.

Explore the 2026-27 Program Plan

Faculty with experience across the industry

Study with professors whose background spans urban, suburban, and rural hospitals, as well as insurance work in provider contracting, strategic planning, and cost-of-care management.

A business education beyond the specialty

Management information systems, organizational behavior and value chain management are part of the BBA core, which also includes a Business Capstone.

Attention to changes in the field

Value-based care, population health and health care technology put your healthcare management studies in the context of current industry issues.

Career Options

Health care administrative coordination: support office processes and communication.
Medical practice operations: help organize the day-to-day work of a practice.
Health insurance: pursue administrative work with an insurer or a provider’s insurance team.
Quality improvement support: help teams document processes and monitor service performance.

Career options will depend on your experience and each employer’s qualifications. Some management positions require additional credentials or education.

Meet your lead faculty

Dr. Chad Holloway

Dr. Holloway has multiple educational accomplishments. He earned a bachelor’s and master’s degree in Sociology from Illinois State University, and a Ph.D. from the University of Miami in Medical Sociology. After completing his Ph.D., he was a fellow in Psychiatry at the University of Wisconsin, Madison, working at the Mental Health Research Center. He later attended Washington University in St Louis where he earned a master’s degree in Healthcare Administration.

Learn more about Dr. Chad Holloway

Admissions Requirements

Freshman Admissions Requirements (Online & On-Ground)

Successful completion of high school curriculum at a regionally accredited school
Minimum 2.5 GPA in core classes (math, science, social studies, foreign language, literature) — not cumulative
Brenau does not require SAT or ACT scores to make an admissions decision.
All home schooled applicants will be asked to complete an interview.

Transfer Admissions Requirements (Online & On-Ground)

Be in good standing with your current or former institutions
Have a minimum cumulative 2.0 GPA

Estimated Cost and Tuition

The BBA in Healthcare Management is offered in both on-ground and online formats. Your estimated cost depends on how you attend and where you live while enrolled. The table below outlines estimated 2025–2026 tuition and total cost of attendance. Financial aid may reduce your actual out-of-pocket cost.

Estimated Annual Program Costs Before Financial Aid
Program format	Estimated annual tuition before financial aid	Estimated annual total cost before financial aid
On-Ground (On campus)	$33,044	$53,156
On-Ground (Commuter)	$33,044	$45,353–$57,601
Online	$19,080	$28,011–$39,223

On-ground estimates are based on full-time enrollment of 12–18 credits across the fall and spring semesters. Online tuition is based on $795 per credit hour for 12 credits across the fall and spring semesters. Actual cost may vary depending on housing, transportation, books, fees, transfer credit, and financial aid. Use Brenau’s Net Price Calculator for a more personalized estimate.