Business Students talking

Jacobs College of Business & Media

Forge your own path
Apply to Brenau

Brenau’s Jacobs College of Business & Media will give you the foundational tools and experience to build a fulfilling career for yourself. You will graduate ready to lead others, adapt to changing trends and solve complex issues in whichever field you enter, whether you want to start your own business, serve a nonprofit organization or enter the media industry. With our experienced faculty — many of whom are active leaders in the community —  and career-focused curriculum, you can feel confident that your business or communication degree will prepare you for a successful future. 

A student on-air in Brenau's WBCX radio station

Why the Jacobs College of Business & Media?

  • Small classes gives you the ability to work one-on-one with your professors and learn first-hand how to succeed in your field 
  • Over 20-year legacy of developing online programs that best meet the needs of our changing world 
  • Choose from a large range of programs to find a degree best suited for your career goals 
  • Make critical career connections with faculty who have direct industry experience
  • Receive updated information about potential internship and job opportunities in your area of interest
  • Better prepare for your career with ongoing professional development opportunities
Testimonials
Bladimir Rodrigues
I want to start a business in my home country of Panama that opens doors for homeless people. Brenau is giving me the opportunity to do that.
Bladimir Rodrigues Operations Management
Sydney Hencil
Within the mass communication program, I was learning how to be on the radio in my first year. Not many people can say that. I just really felt that there were more opportunities here for me at Brenau in my program and in what I wanted to do, then there would’ve been had I gone to another school.
Sydney Hencil BA Mass Communication Learn more about Sydney
Reginald Patterson graduation photo
I feel accomplished and ready for the next chapter to start grad school at Brenau in January. I felt a lot of support here that allowed me to fulfill my promise to get my degree.
Reginald Patterson Bachelor of Arts in Organizational Leadership

Learn more about our programs

School of Business

Build a successful future

Explore Business

Department of Media & Communication

Tell the stories that change lives

Explore Media

89.1 WBCX Gainesville — The Voice of Brenau!

Since its inception in 1977, 89.1 WBCX Gainesville has held the title of “The Voice of Brenau.” Owned and operated by Brenau and run by students and community volunteers, 89.1 WBCX is the oldest FM music station licensed and located in Gainesville. This station, which is headquartered in the Jacobs Business & Communication Arts building on the Gainesville historic campus, features pop hits, BBC World News, jazz and special talk programs.

For more information about The Voice of Brenau, contact Jay Andrews, Brenau director of broadcasting and digital communication, at 770-538-4709.

Learn more about WBCX

Meet our Faculty & Staff

Have questions?

Contact Shatrela B. Washington-Hubbard
Dean Jacobs College of Business & Media

[email protected]
770-538-4341

Jacobs College of Business and Media Faculty & Staff

Shatrela Washington-Hubbard, Ph.D.

Swinton A. Griffith III Dean of the Jacobs College of Business & Media

Learn more
Shatrela Washington-HubbardPh.D.

Linda Barton, Ph.D.

Director of Academic Marketing Programs, Professor of Marketing

Learn more
Linda BartonPh.D.

Ian Peters, Ph.D.

Department Chair, Associate Professor of Communication

Learn more
Ian Peters

Anna Deeb, Ph.D.

Associate Professor of Communication

Learn more
Anna Deeb

Monica Heidesch, Ph.D., MHA

Assistant Professor of Management

Learn more
Monica Heidesch head shot

Keith Boyd, PhD, CMQ/OE

Assistant Professor of Management & Leadership

Learn more
Keith Boyd

Linda McNeely, Ph.D.

Associate Professor of Management

Learn more
Linda McNeely headshot

Business and Media News

Shatrela Washington-Hubbard wearing a black blouse and green blazer smiles while holding a microphone.

Dean of Jacobs College aims to expand industry partnerships
College student sits at an open laptop in a university classroom

Business courses examine AI theory, practical usage
A man in a short sleeve shirt stands in front of a wood-paneled wall.

Economics faculty member Fanta selected as Fulbright U.S. Scholar
Collage of photos that show two students and a professor in a conference setting.

Business and media students, alumni present at national conferences
More News

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The official account for Brenau University's Jacobs College of Business & Media🐯

Join us for Community Connection Day on Tuesday, Oct. 27 from 12:30-1:45 p.m. in the Jacobs Building! This event is a fantastic opportunity to connect with local industry partners and other professionals in the Brenau community. All majors are welcome to attend and lunch will be provided. We’re excited to network with everyone!

#engagedlearning #brenauuniversity #gainesvillega

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Open post by brenau_jcbm with ID 18104181014543899
Join us for Community Connection Day on Tuesday, Oct. 27 from 12:30-1:45 p.m. in the Jacobs Building! This event is a fantastic opportunity to connect with local industry partners and other professionals in the Brenau community. All majors are welcome to attend and lunch will be provided. We’re excited to network with everyone! #engagedlearning #brenauuniversity #gainesvillega

JCBM Friday Feature: Audrey Colbaugh
Major: Business Management
Minor: Studio Art
Favorite emojis: 🎱🌞🕷️
Hometown: Dacula, GA
Hobbies: Reading; playing guitar, piano, and bass; coloring; and watching movies
Extracurriculars: AXO, RA, Alpha Lambda Delta Honors Society, Kappa Phi Art Honors Society

What are your favorite things about being a Business Management major?
I actually came in as an art major, and did that for a semester before realizing that while I loved art, it wasn’t something I wanted to do as a career. I am so glad that I switched my major because I love the JCBM. My advisor, the professors, and the students were all extremely helpful during my transition. The community here is just so unmatched, and I’ve been able to take the things that I’ve learned and apply them to my part-time job as well as my internship.

What advice would you share with students interested in getting an internship?
First, I would say do your research, and definitely pay attention and open yourself to things that you wouldn’t think you would be interested in. Build relationships with people in your classes, especially your major classes because there’s a good chance somebody will have an internship with an open position. Always check your emails from your professors or your advisors because they share resources that can really help you!

What opportunities have you gained at Brenau?
Brenau is really good for gaining leadership experience. I have had the opportunity to be an RA for the last two years, and I love it. The skills that I’ve learned have helped me mediate conflict. It’s not just health and safeties or fire drills, it’s building relationships with people and learning how to read a team or gauge what people want from programs. I’ve also loved my time in AXO. It’s such a big part of my Brenau experience where I’ve not only built amazing relationships with the people in my chapter, but I’ve also been able to hold leadership positions.

What has been your biggest takeaway as a Brenau student?
By opening myself to change and stepping out of my comfort zone, it’s made me a better student, a better leader, and a better person.

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JCBM Friday Feature: Audrey Colbaugh Major: Business Management Minor: Studio Art Favorite emojis: 🎱🌞🕷️ Hometown: Dacula, GA Hobbies: Reading; playing guitar, piano, and bass; coloring; and watching movies Extracurriculars: AXO, RA, Alpha Lambda Delta Honors Society, Kappa Phi Art Honors Society What are your favorite things about being a Business Management major? I actually came in as an art major, and did that for a semester before realizing that while I loved art, it wasn’t something I wanted to do as a career. I am so glad that I switched my major because I love the JCBM. My advisor, the professors, and the students were all extremely helpful during my transition. The community here is just so unmatched, and I’ve been able to take the things that I’ve learned and apply them to my part-time job as well as my internship. What advice would you share with students interested in getting an internship? First, I would say do your research, and definitely pay attention and open yourself to things that you wouldn’t think you would be interested in. Build relationships with people in your classes, especially your major classes because there’s a good chance somebody will have an internship with an open position. Always check your emails from your professors or your advisors because they share resources that can really help you! What opportunities have you gained at Brenau? Brenau is really good for gaining leadership experience. I have had the opportunity to be an RA for the last two years, and I love it. The skills that I’ve learned have helped me mediate conflict. It’s not just health and safeties or fire drills, it’s building relationships with people and learning how to read a team or gauge what people want from programs. I’ve also loved my time in AXO. It’s such a big part of my Brenau experience where I’ve not only built amazing relationships with the people in my chapter, but I’ve also been able to hold leadership positions. What has been your biggest takeaway as a Brenau student? By opening myself to change and stepping out of my comfort zone, it’s made me a better student, a better leader, and a better person.

Join Alexis as she tours an Amazon Fulfillment Center with the @brenaumarketingsociety💛🖤

For those who don’t know Alexis, she is a marketing and human resources management double-major and a @brenauuniversity_cheerleading athlete!

#marketingmajor #businessstudent #brenauuniversity

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Open post by brenau_jcbm with ID 18179022775430703
Join Alexis as she tours an Amazon Fulfillment Center with the @brenaumarketingsociety💛🖤 For those who don’t know Alexis, she is a marketing and human resources management double-major and a @brenauuniversity_cheerleading athlete! #marketingmajor #businessstudent #brenauuniversity

Headed into this weekend, but still thinking about last weekend!🤔🤔

The Georgia Association of Broadcasters @gabroadcasters Conference provided so many learning opportunities for students.

Check out some of the behind the scenes footage of Dr. Peters and mass communication students at the conference!😃

🎥: J. Thomas

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Open post by brenau_jcbm with ID 18393283399204833
Headed into this weekend, but still thinking about last weekend!🤔🤔 The Georgia Association of Broadcasters @gabroadcasters Conference provided so many learning opportunities for students. Check out some of the behind the scenes footage of Dr. Peters and mass communication students at the conference!😃 🎥: J. Thomas