Bachelor of Business Administration in Management

How long is this program?
8 Semesters
Is this online, in-person or hybrid?
On-Ground, Online
Where will I take my classes?
Gainesville, Online
Which semesters can I start?
Fall, Spring
What type of degree will I get?
BBA
Students study in the Jacobs building lobby

Lead with confidence

Brenau’s BBA in Management is designed for students who want a degree with real-world application. You’ll build future-focused skills in leadership and decision-making for a business environment that is rapidly changing. The Management BBA serves as both a foundation and a launch pad enabling students to examine a wide variety of additional management topics such as project management, human resources, hospitality, healthcare, supply chain management, risk management and marketing as they explore career options or position themselves for advancement. 

With online and on-campus options, fall and spring start terms, and great options for certificates and minors, the Management BBA gives you the versatility to shape your education around your goals.

Program at a Glance

Degree
Bachelor of Business Administration (BBA)
Format
On-ground or online
Location
Gainesville or online
Start terms
Fall and spring
Length
8 semesters

Why Earn a Management Degree?

Management is one of the most versatile business majors because it prepares you to lead people, projects and processes across a wide range of industries. You’ll study the fundamentals of planning, organizing, leading and controlling while gaining the business perspective needed to evaluate challenges, make decisions and drive results.

This program is especially valuable for students who want options. Some students choose Management because they are interested in business but are still exploring which direction fits them best. Others are already working and want to complete a degree that can support professional growth, promotion or a career pivot.

What You'll Learn

In the Management BBA program, you’ll build skills that employers value across industries and roles.

You’ll learn how to:

  • Assess business environments and identify changing opportunities and challenges
  • Analyze strategic options and make sound business decisions
  • Plan and organize work, timelines and resources
  • Lead teams with clear communication and accountability
  • Apply management principles to real organizational settings
  • Strengthen written and verbal communication for professional environments
  • Use business knowledge to support operational and managerial success

A Flexible Degree with Room to Explore

Brenau’s Management major offers broad preparation with space to explore specialized interests. As you build your foundation in management, you can examine how these concepts apply across different business functions and industries.

Some areas of interest include

  • Project management
  • Supply chain and operations
  • Human resources
  • Marketing
  • Healthcare management
  • Risk management and insurance
  • Hospitality management

This flexibility makes the program a strong fit for students who want a degree that can adapt to their evolving goals.

Career Paths with a Management Degree

A management degree can open doors in nearly every industry because organizations need professionals who can coordinate people, processes and performance. Graduates may pursue roles such as:

  • Manager
  • Assistant manager
  • Shift supervisor
  • Project coordinator
  • Project manager
  • Operations coordinator
  • Operations manager
  • Account manager
  • Sales manager
  • Small business owner or entrepreneur

The skills developed in the program are designed to support both immediate career readiness and long-term advancement.

Career Outlook and Salary Potential

Management skills are valuable across industries because organizations need professionals who can lead teams, improve processes and make strategic decisions. Career outcomes can vary based on role, industry, experience and location, but management-related occupations often offer strong long-term earning potential.According to the U.S. Bureau of Labor Statistics, the median annual wage for management occupations was $122,090 in May 2024 and management careers opportunities are projected to grow faster than average from 2024 to 2034. Representative roles tied to management study also show strong earning potential, including general and operations managers ($102,950) and management analysts ($101,190).

Built for Different Kinds of Students

For Students Exploring Business

If you know you want to study business but are not yet ready to commit to a narrower specialty, Management gives you a broad and practical starting point. You can build a strong foundation, discover your strengths and explore the kinds of work that interest you most.

For Working Adults and Career Advancers

If you are balancing work, family and school, the flexibility and support built into this program can help you keep moving toward your goals. A management degree can strengthen your qualifications for leadership opportunities, promotion or transition into a new field.

Why Choose Brenau?

At Brenau, you can pursue your degree in a format that fits your life while benefiting from a learning environment that emphasizes personal attention, faculty guidance, practical business instruction and support for your long-term goals. The Management BBA combines flexibility with real world, career-relevant coursework, and leadership development in a way that helps you prepare for what comes next. With our Gainesville location and online options, the program is a strong fit for students in North Georgia who want flexibility, faculty support and a business degree close to home.

You don’t have to have every step figured out before you start. You just need a degree that gives you direction, versatility and momentum.

Meet Your Lead Faculty
Linda McNeely

Linda McNeely, Ph.D. brings executive and academic experience to Brenau’s BBA in Management. Before moving into higher education, she held senior management roles in technology and telecommunications, giving students real-world perspectives on leadership, strategy and decision-making. Her teaching background spans both marketing and management, and her research focuses on the drivers of perception, satisfaction and decision-making. Most recently, she has developed AI focused content to prepare students for the impacts of generative and agentic artificial intelligence.

Admissions Requirements 

Freshman Admissions Requirements (Online & On-Ground)

  • Successful completion of high school curriculum at a regionally accredited school
  • Minimum 2.5 GPA in core classes (math, science, social studies, foreign language, literature) — not cumulative
  • Brenau does not require SAT or ACT scores to make an admissions decision.
  • All home schooled applicants will be asked to complete an interview.

Transfer Admissions Requirements (Online & On-Ground)

  • Be in good standing with your current or former institutions
  • Have a minimum cumulative 2.0 GPA

Estimated Cost and Tuition

The BBA in Management is offered in both on-ground and online formats. Your estimated cost depends on how you attend and where you live while enrolled. The table below outlines estimated 2025–2026 tuition and total cost of attendance. Financial aid may reduce your actual out-of-pocket cost.

Estimated Annual Program Costs Before Financial Aid
Program format Estimated annual tuition before financial aid Estimated annual total cost before financial aid
On-Ground (On campus) $33,044 $53,156
On-Ground (Commuter) $33,044 $45,353–$57,601
Online $19,080 $28,011–$39,223

On-ground estimates are based on full-time enrollment of 12–18 credits across the fall and spring semesters. Online tuition is based on $795 per credit hour for 12 credits across the fall and spring semesters. Actual cost may vary depending on housing, transportation, books, fees, transfer credit, and financial aid. Use Brenau’s Net Price Calculator for a more personalized estimate.

Take the Next Step

Ready to build a business degree around your goals?

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Estimated Cost of Attendance

Undergraduate Onground

Based on full-time enrollment (12-18 credits) and a 9-month period of enrollment (Fall & Spring semesters). * applies only to Women's College students.

Tuition for Active Duty Military personnel, dependents and spouses is discounted. Information regarding Cost of Attendance for military, veterans and family is available on our Military and Veteran Student Admissions page.

Undergraduate Bachelor's Online

Based on full-time enrollment (12 credits) and a 9-month period of enrollment (Fall & Spring semesters).

Tuition for Active Duty Military personnel, dependents and spouses is discounted. Information regarding Cost of Attendance for military, veterans and family is available on our Military and Veteran Student Admissions page.