Bachelor of Business Administration in Hospitality Management

Business students study inside the lobby of the Jacobs Building

Create the conditions for a great guest experience.

Learn to manage the work behind a memorable stay, meal, or event. Brenau University’s BBA in Hospitality Management teaches you the business and communication skills you need to support guests, lead service teams, and keep an operation running. You’ll build knowledge you can use in hotels, resorts, restaurants, event businesses, and private clubs, with opportunities to explore the field through industry experiences. If you already work in hospitality, the degree can help you connect your service experience with the financial and organizational decisions that shape a business.

Program at a glance

Degree
Bachelor of Business Administration (BBA)
Length
8 semesters
Location
Gainesville & Online
Format
Online and on campus

What you’ll learn

  • Evaluate a sales opportunity by considering the customer, product, timing, sales channel, and price.
  • Set guest and team performance standards, develop responses to conflict and use feedback to improve service and protect an organization’s reputation.
  • Compare sourcing and purchasing choices, track inventory and assess supplier quality and transportation needs.
  • Plan marketing strategies that account for how social media and mobile platforms affect branding, promotions, distribution, and pricing.
  • Coordinate the research, planning, promotion, and management that a special event requires.

Your coursework

  • HM 200: Introduction to Hospitality Management
  • HM 300: Sales and Revenue Management
  • HM 400: Building Guest and Team Loyalty
  • MG 425: Supply Chain Management
  • MK 457: Social Media and Mobile Marketing
  • MM 425: Event Planning

The six major courses total 18 credits. A 42-credit business core adds accounting, economics, finance, information systems, organizational behavior, and a Business Capstone. Foundation courses, liberal education, and any needed electives complete the minimum 120 credits required for graduation.

Why study Hospitality Management at Brenau?

Industry experience in the classroom

Learn from faculty with a professional background in hospitality.

A connection to professional standards

Selected courses align with Certified Meeting Professional (CMP) International Standards to help prepare students for the certification examination.

Opportunities to see the industry at work

Visit local hotels and restaurants and major brands in Atlanta, with additional opportunities for internships and job shadowing.

Career options

  • Event coordination: help organize schedules, communications, and the details of a special event.
  • Hotel operations: support the work of a lodging business and its guest service teams.
  • Hospitality sales: coordinate customer inquiries and support sales activity.
  • Food service management: pursue work involving staff, supplies and service operations.

Your opportunities will depend on your experience and each employer’s qualifications. Management positions generally require relevant work experience in addition to education.

Admissions Requirements 

Freshman Admissions Requirements (Online & On-Ground)

  • Successful completion of high school curriculum at a regionally accredited school
  • Minimum 2.5 GPA in core classes (math, science, social studies, foreign language, literature) — not cumulative
  • Brenau does not require SAT or ACT scores to make an admissions decision.
  • All home schooled applicants will be asked to complete an interview.

Transfer Admissions Requirements (Online & On-Ground)

  • Be in good standing with your current or former institutions
  • Have a minimum cumulative 2.0 GPA

Estimated Cost and Tuition

The BBA in Hospitality Management is offered in both on-ground and online formats. Your estimated cost depends on how you attend and where you live while enrolled. The table below outlines estimated 2025–2026 tuition and total cost of attendance. Financial aid may reduce your actual out-of-pocket cost.
Estimated Annual Program Costs Before Financial Aid
Program format Estimated annual tuition before financial aid Estimated annual total cost before financial aid
On-Ground (On campus) $33,044 $53,156
On-Ground (Commuter) $33,044 $45,353–$57,601
Online $16,200 $25,131–$36,343
On-ground estimates are based on full-time enrollment of 12–18 credits across the fall and spring semesters. Online tuition is based on $450 per credit hour for 12 credits across the fall and spring semesters. Actual cost may vary depending on housing, transportation, books, fees, transfer credit, and financial aid. Use Brenau’s Net Price Calculator for a more personalized estimate.

Frequently asked questions

Bachelor's Degrees, Hospitality Management, Programs

Can I transfer previous college credit?

Previous coursework is reviewed under Brenau’s transfer policies. You must complete at least 30 semester hours at Brenau, including at least 21 hours in the hospitality major and/or BBA core. A qualifying A.A., A.S., or bachelor’s degree can satisfy liberal education requirements; business foundation and major requirements still apply.

Bachelor's Degrees, Hospitality Management, Programs

How are industry experiences arranged?

Faculty members create distinct industry experiences throughout the course of your program. If you have specific interests, discuss them with your professors.

Bachelor's Degrees, Hospitality Management, Programs

Is hospitality management available online?

Yes. You can pursue the Hospitality Management BBA online or on campus.

Related Programs

  • Business, Jacobs College of Business & Media

    Bachelor of Business Administration in Healthcare Management

    Undergraduate / BBA
  • Business, Jacobs College of Business & Media

    Bachelor of Business Administration in Human Resource Management

    Undergraduate / BBA
  • Business, Jacobs College of Business & Media

    Bachelor of Business Administration in Logistics & Supply Chain Management

    Undergraduate / BBA

Estimated Cost of Attendance

Undergraduate Onground

Based on full-time enrollment (12-18 credits) and a 9-month period of enrollment (Fall & Spring semesters). * applies only to Women's College students.

Tuition for Active Duty Military personnel, dependents and spouses is discounted. Information regarding Cost of Attendance for military, veterans and family is available on our Military and Veteran Student Admissions page.

Undergraduate Bachelor's Business Online

Based on full-time enrollment (12 credits) and a 9-month period of enrollment (Fall & Spring semesters).

Estimated Costs Cost Type Online Online with Parents
Tuition Direct $16,200.00 $16,200.00
I&I Development Fee Direct $477.00 $477.00
University Service Fee Direct $650.00 $650.00
Book & Supplies Indirect $1,290.00 $1,290.00
Federal Loan Fees Indirect $76.00 $76.00
Housing & Food Indirect $14,950.00 $3,738.00
Transportation Indirect $100.00 $100.00
Personal Expenses Indirect $2,600.00 $2,600.00
2025-26 Total Estimated Cost of Attendance $36,343.00 $25,131.00

Tuition for Active Duty Military personnel, dependents and spouses is discounted. Information regarding Cost of Attendance for military, veterans and family is available on our Military and Veteran Student Admissions page.