Create the conditions for a great guest experience.
Learn to manage the work behind a memorable stay, meal, or event. Brenau University’s BBA in Hospitality Management teaches you the business and communication skills you need to support guests, lead service teams, and keep an operation running. You’ll build knowledge you can use in hotels, resorts, restaurants, event businesses, and private clubs, with opportunities to explore the field through industry experiences. If you already work in hospitality, the degree can help you connect your service experience with the financial and organizational decisions that shape a business.
Program at a glance
- Degree
- Bachelor of Business Administration (BBA)
- Length
- 8 semesters
- Location
- Gainesville & Online
- Format
- Online and on campus
What you’ll learn
- Evaluate a sales opportunity by considering the customer, product, timing, sales channel, and price.
- Set guest and team performance standards, develop responses to conflict and use feedback to improve service and protect an organization’s reputation.
- Compare sourcing and purchasing choices, track inventory and assess supplier quality and transportation needs.
- Plan marketing strategies that account for how social media and mobile platforms affect branding, promotions, distribution, and pricing.
- Coordinate the research, planning, promotion, and management that a special event requires.