Bachelor of Arts in Mass Communication

WBCX radio station

You have a drive for creating and sharing information, and we’ll help you develop that passion into marketable skills. As a mass communication student, you’ll choose a concentration in either digital technology or public relations/journalism, equipping yourself with a specific set of skills  that you can directly transfer into your future career. Your mass communication professors, who have years of experience in the field, will teach you how to work with industry-grade broadcasting and radio equipment, so you can hit the ground running after graduation. 

Duration: 8 semesters
Start term: Fall, spring
Class type: On-ground
Location: Gainesville 

Student opportunities

  • Take practicums in audio production and radio; video production; public relations; and newspaper 
  • Complete a professional practice practicum, where you can get certified in various industry platforms and develop a resume, portfolio and more
  • Work with Brenau’s Channel 95 cable TV, 89.1 WBCX Gainesville, and the student-run newspaper, The Alchemist, starting in your freshman year 
  • Pursue a concentration in digital technology or public relations/journalism 
  • Learn about trends in media and how to adapt as it evolves  
  • Take courses from professors who have professional experience in a range of media
  • Gain marketable skills in both written and oral communication including effective persuasion and argument
  • Build the media literacy to decipher between fact and fiction, and effectively communicate the truth 
  • Understand how to best consume media, which will help you grow into a better citizen in our global society 
  • Intern with industry leaders locally and in Atlanta, gaining experience in marketing, film and television, communication consulting, and more

Potential careers

  • Journalist
  • Public relations specialist
  • Radio host
  • Reporter
  • Social media coordinator
  • Content creator
  • Data analyst 
  • News anchor
  • Podcast producer
  • Copywriter
  • Advertising manager
  • Media salesperson
  • Communication consultant 
  • Communications director

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