Bachelor of Business Administration in Marketing

How long is this program?: 8 Semesters
Is this online, in-person or hybrid?: Hybrid, Online
Where will I take my classes?: Gainesville, Online
Which semesters can I start?: Fall, Spring
What type of degree will I get?: BBA
How much is tuition?: See tuition table below

A student operates a television camera in Brenau's TV studio

Learn what makes people choose a product and how to turn that understanding into a marketing plan. With Brenau University’s Bachelor of Business Administration in Marketing, you’ll study consumer behavior, marketing research, and digital channels, then apply what you learn in projects helping businesses and nonprofit organizations solve real-world marketing problems. You’ll learn in small classes with faculty members who will help you grow your skills and consider where you want to take your career.

Program at a Glance

Degree: Bachelor of Business Administration (BBA)
Format: On-ground or online
Location: Gainesville or online
Start terms: Fall & spring
Length: 8 semesters

Why earn a marketing degree?

If you’re interested in people, creative thinking, problem-solving, and working with data, marketing is the perfect field to bring these skills together. You’ll learn how to identify an audience, decide what motivates them, and build a plan to reach them. Your business courses will also help you understand how marketing decisions affect the rest of an organization, so you’ll be prepared to jump straight into your career.

What you’ll learn

Through coursework and applied assignments, you’ll learn to:

Research customers and competitors to guide marketing decisions.
Develop marketing plans with a clear audience and purpose.
Use social media and digital channels to reach customers.
Analyze marketing data and explain what it tells you.
Present recommendations in writing and in person to influence organizational decision-making.

What you’ll study

The BBA combines liberal education courses with a business core in subjects such as accounting, economics, finance, and management. Your marketing major includes six courses totaling 18 credits:

MK 412 Sales Management
MK 414 Consumer Behavior
MK 418 Marketing Research
MK 457 Social Media and Mobile Marketing
MK 462 Marketing Analytics
MK 473 Marketing Management

Put your coursework to work

Marketing students have created content for the Georgia Mountain Food Bank and Habitat for Humanity. In sales management, students have also worked on a project for a Canadian company exploring entry into the U.S. market, and you’ll complete HubSpot certifications in selected courses. Projects like these give you practice making recommendations for an organization with an audience to reach and a problem to solve. Partners and projects vary by course and semester, but helping students solve real-world problems is always at the core of what Brenau does.

Is this program right for you?

The BBA in Marketing at Brenau may be a good fit if you’re curious about why people choose certain products, enjoy developing branding ideas, or want to use data to understand what works. It serves students starting college and adults returning to finish a degree or change careers. Your courses give you practice with both creative work and analysis.

Careers in marketing

A marketing degree can prepare you for work in marketing coordination, social media, sales, and market research. With experience, you may pursue management roles in marketing, brand, or product management. Your projects can give you specific work to discuss with potential employers and help you learn which areas of marketing resonate with your own goals.

Get to know your professors

In small classes, your professors get to know your interests and help you plan your next steps. That might mean discussing internships, preparing for a presentation, or pursuing a research project. At Brenau, your professors care about your goals, and you’ll never be a number in the back of a classroom.

Take an active role in the Marketing Society

Meet professionals through guest speakers, field trips, and workshops. Students also help run the organization, taking on leadership and social media responsibilities that give them practice outside class. Building on the experiential learning in the classroom, the Marketing Society gives interested students even more opportunities to gain real-world experience before graduation.

Explore marketing and AI

The Marketing & AI Lab offers extracurricular opportunities in a student-run marketing agency and marketing research. Participants use traditional marketing methods and AI tools on projects for organizations. Past agency work has included projects for Blue Line Security and the Hall County Farmers Market.

Meet your lead faculty

Dr. Linda Barton

Dr. Linda Barton is the director of academic marketing programs chair and a professor of marketing at the Jacobs College of Business and Media. Dr. Barton received her Ph.D. in Marketing from Manchester University, Manchester, United Kingdom, in 2007.

Dr. Barton has extensive marketing management experience gained in several world-class business organizations, including Nestle Packaged Foods, Inc., Dole Packaged Foods, and Foote Cone & Belding Advertising. In the JCBM, she translates her corporate experience in the classroom through an emphasis on “putting theory into practice.”

Learn more about Linda Barton

Admissions Requirements

Freshman Admissions Requirements (Online & On-Ground)

Successful completion of high school curriculum at a regionally accredited school
Minimum 2.5 GPA in core classes (math, science, social studies, foreign language, literature) — not cumulative
Brenau does not require SAT or ACT scores to make an admissions decision.
All home schooled applicants will be asked to complete an interview.

Transfer Admissions Requirements (Online & On-Ground)

Be in good standing with your current or former institutions
Have a minimum cumulative 2.0 GPA

Estimated Cost and Tuition

The BBA in Marketing is offered in both on-ground and online formats. Your estimated cost depends on how you attend and where you live while enrolled. The table below outlines estimated 2026–2027 tuition and total cost of attendance. Financial aid may reduce your actual out-of-pocket cost.

Estimated Annual Program Costs Before Financial Aid
Program format	Estimated annual tuition before financial aid	Estimated annual total cost before financial aid
On-Ground (On campus)	$33,044	$53,156
On-Ground (Commuter)	$33,044	$45,353–$57,601
Online	$16,200	$25,131–$36,343

On-ground estimates are based on full-time enrollment of 12–18 credits across the fall and spring semesters. Online tuition is based on $450 per credit hour for 12 credits across the fall and spring semesters. Actual cost may vary depending on housing, transportation, books, fees, transfer credit, and financial aid. Use Brenau’s Net Price Calculator for a more personalized estimate.