Bachelor of Business Administration in Marketing

A student operates a television camera in Brenau's TV studio

Study the needs of consumers and learn the skills needed to bring products to market with the Bachelor of Business Administration in Marketing. Brenau’s curriculum teaches you how to detect market needs, select profitable target markets, design and position products, and create a persuasive marketing plan. You’ll work one-on-one with experienced faculty members and gain the real-world expertise needed to stand out from the crowd and make a difference in your workplace.

Duration: 8 semesters
Start term: Fall and spring
Class type: Hybrid, fully online
Location: Gainesville, online 

Student opportunities 

  • Have the flexibility to take hybrid or fully online courses 
  • Take courses including business analytics, social media and mobile marketing, and the foundations of marketing 
  • Work directly with experienced faculty members to solve problems that you can apply to your career
  • Participate in internships and field study opportunities in Gainesville and metro Atlanta 
  • Become a member of the Marketing Society at Brenau to network with other students and professionals, and receive professional development opportunities 

Potential careers 

  • Marketing director 
  • Marketing manager 
  • Brand manager 
  • Social media and mobile marketing manager 
  • Sales representative
  • Product manager 
  • Retail chain manager