Bachelor of Business Administration in Marketing

The Brenau marketing program provides a foundation for a successful career in marketing and business. Our curriculum focus is on consumer/customer needs and how to turn them into profitable business opportunities. You will learn how to detect needs; how to select profitable target markets; how to design a differentiated product or service; how to successfully position it in the marketplace; and importantly, how to develop a persuasive marketing plan that will attract corporate support or external funding. Students will complete 17 courses / 51 credits in the Bachelor of Business Administration common core and 6 courses / 18 credits in the Marketing concentration.

Admissions Documents Requirements

Official College Transcripts from all schools attended, Official High School Transcript if less than 30 earned semesters hours at regionally accredited college

Admissions GPA Requirements

Freshman: 2.75 from High School Transcript; Transfer: 2.0 from all College transcripts

Brenau University participates in NC-SARA.