Bachelor of Business Administration in Marketing

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The Brenau marketing program provides a foundation for a successful career in marketing and business. Our curriculum focus is on consumer/customer needs and how to turn them into profitable business opportunities. You will learn how to detect needs; how to select profitable target markets; how to design a differentiated product or service; how to successfully position it in the marketplace; and importantly, how to develop a persuasive marketing plan that will attract corporate support or external funding. Students will complete 17 courses / 51 credits in the Bachelor of Business Administration common core and 6 courses / 18 credits in the Marketing concentration.


Features of the accelerated Adult and Graduate Studies Bachelor of Business Administration in Marketing are:

• Take one or two courses at a time, online or on ground as your schedule allows

• The Bachelor of Business Administration in Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)

Online Availability:

Classes start 6 times a year

Contact 770-718-5337 or to learn about upcoming class options.

Admissions Requirements:

• Proof of high school graduation or GED completion.

• A cumulative 2.0 grade point average (GPA) on a 4.0 scale of all attempted collegiate work.

• Official transcripts from all higher education institutions attended.

• Applicants whose native language is not English must provide evidence of proficiency in English by providing current iBT (formerly TOEFL) scores.

Brenau University participates in NC-SARA.

General inquiries:, (770) 534-6299 or (800) 252-5119 | Admissions:, (770) 534-6100 or (800) 252-5119 ext. 6100