Master of Business Administration in Digital Marketing

How long is this program?
5-6 Semesters
Is this online, in-person or hybrid?
On-Ground, Online
Where will I take my classes?
Gainesville or Online
Which semesters can I start?
Fall, Spring & Summer
What type of degree will I get?
MBA
How much is tuition?
$896/credit hour
Students talk over laptop

Learn to plan digital marketing around an organization’s goals and use data to assess its efficacy. Brenau University’s MBA in Digital Marketing combines graduate business study with focused coursework in content, social media, mobile marketing, and analytics. You’ll develop marketing plans and practice using data to assess your decisions, while studying the financial and management questions that shape an organization’s strategy.

Program at a Glance

Degree
Master of Business Administration (MBA)
Format
On-ground or online
Location
Gainesville or online
Start terms
Fall, Spring & Summer
Length
33 credit hours
Tuition
$896/credit hour
Estimated Annual Tuition*
$15,232
Estimated Total Tuition
$29,568

* Based on 2-year completion time

Why earn an MBA in digital marketing?

If you already work in marketing, this degree helps you build your digital skills while broadening your business knowledge. It can also support a move into marketing from another field. You’ll study how to reach an audience online and how to connect those efforts to the organization’s goals.

What you’ll learn

Through the program, you’ll learn to:

  • Develop social media, content, and mobile marketing plans.
  • Identify audiences and create content suited to their needs.
  • Use keyword research to inform content decisions.
  • Analyze paid, earned, and owned media.
  • Present marketing recommendations and explain the reasoning behind them.

What you’ll study

The 33-credit MBA includes Business Communications, an 18-credit business core, and a 12-credit Digital Marketing major. Core subjects include marketing strategy, financial management, business law and ethics, managing people, and strategic management. You’ll also choose Business Analytics or Excellence in Operations.

The Digital Marketing major includes:

  • MK 758 New Media and Marketing Communication
  • MK 765 Mobile Marketing
  • MK 775 Content Marketing
  • MK 785 Digital Marketing Analytics

Depending on your previous coursework, you may need prerequisite study in economics and accounting or finance before completing the degree sequence.

Apply your learning to an organization’s needs

Graduate marketing students have created videos and other content for the Northeast Georgia History Center, and developed and pitched ideas the organization could use in future marketing. Students also develop social media, content, and mobile marketing plans, giving you practice turning a strategy into specific work.

Selected courses include HubSpot certification assignments in social media and content marketing. Analytics coursework gives students experience with tools such as Tableau and Google Analytics. Specific projects and tools may change as courses are updated.

Is this program right for you?

This MBA may fit your goals if you want to move into digital marketing or take on more responsibility in your current role. Expect to work with data, plan and develop content strategies, analyze audience behavior, and effectively communicate your decisions to others. 

Careers in digital marketing

The program prepares students for roles  in digital marketing, content strategy, social media, and marketing analytics. For professionals with relevant experience, it can also develop the skills necessary for marketing management responsibilities. The roles you pursue will depend on your background as well as the skills you develop in the program.

Why choose Brenau?

Business study alongside digital marketing

Study the business decisions behind a marketing plan, including how to manage a budget and work with a team. Your Digital Marketing courses give you practice planning for specific channels and assessing the results.

Faculty who know your goals

In small classes, you’ll have opportunities to discuss your work directly with faculty and receive feedback on your plans and presentations. Faculty also offer career guidance as you consider how to use the degree.

Admissions requirements

To apply, you’ll need:

  • A bachelor’s degree from an accredited college or university
  • A GPA of at least 3.0
  • Official college transcripts
  • A resume

Prerequisite coursework

You can satisfy the prerequisite sequence through graduate coursework or qualifying undergraduate courses:

  • Economics: BA 508 Applied Economics for Managers, or both microeconomics and macroeconomics
  • Accounting and finance: BA 514 Overview of Financial Accounting, or both financial accounting and managerial finance

Courses used to meet these requirements must have been completed within the past five years with a grade of B or better. You may use the graduate option for one requirement and the undergraduate option for the other.

Contact Admissions to review your transcripts and determine whether you need prerequisite coursework in addition to the 33-hour MBA.

Frequently asked questions

Master's Degrees, MBA Digital Marketing, Programs

Can I earn the MBA in Digital Marketing online?

Yes, this program is available online and on-ground.

Master's Degrees, MBA Digital Marketing, Programs

How many credits does the degree require?

The MBA requires 33 credits after the prerequisite sequence. Those credits include Business Communications, the MBA core, and four Digital Marketing courses. Any prerequisite courses you need are additional.

Master's Degrees, MBA Digital Marketing, Programs

Do I need an undergraduate business degree?

You do not need an undergraduate business degree to complete this program. You will need to take additional prerequisite courses if you have not met those requirements during your undergraduate study.

Master's Degrees, MBA Digital Marketing, Programs

How is this different from a digital marketing certificate?

The MBA includes a business core and Business Communications in addition to the four Digital Marketing courses. Brenau’s separate graduate certificate focuses on the 12-credit Digital Marketing sequence and has its own prerequisite requirements.

Master's Degrees, MBA Digital Marketing, Programs

Are professional certifications part of the coursework?

Yes. Faculty incorporate HubSpot certification assignments into social media and content marketing coursework. Other certification preparation may be included, depending on the course.