Build skills in business analytics
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Supplement your knowledge and experience with a business analytics certificate
The business analytics certificate at Brenau is an excellent option for receiving formal training in data mining, statistics and strategy. With a graduate certificate, you will have additional qualifications that complement your existing degree and expertise. Graduate in one year ready to apply your skills to your current role or pursue a new job. Achieve your dreams at Brenau.
Gain a credential that will help you stand out in a growing field
With your Certificate in Business Analytics, you can pursue or grow in vital roles, including:
- C-suite executive
- Senior-level manager
- Business analyst
- Business consultant
Take your business career to a new level with your graduate certificate.
A rigorous marketing certificate program
4 Courses
12 total credit hours
You’ll complete four online courses to earn your Business Analytics Certificate from Brenau. Learn from expert faculty members and study on your schedule without putting your life and career on hold. Build expertise in marketing communication, digital marketing analytics and more to gain highly competitive skills for today’s evolving marketing industry.
Course spotlights:
All courses required BA 707 as a prerequisite.
BA 708 Business Statistics
Quantitative reasoning has become critical for effective business practice today. Statistical reasoning and techniques facilitate the tools and foundation for data analytics. This course incorporates the application of statistically based data analytics tools to business decisions. The course is conceptual in nature with the focus on application and interpretation of statistical tools. Conceptual understanding will be emphasized over mathematical understanding. Numerous examples will be used to illustrate the concepts.
BA 710 Applied Regression
At the core of most data analytics problems is the determination of cause-and-effect relationships. Regression analysis is a powerful technique for identifying both cross-sectional relationships (variables of interest are dependent upon other variables) and times series relationships (variables of interest are dependent upon time related variables, as is used for forecasting). In this course students will use regression analysis for the purpose of analyzing real business problems. The course is conceptual in nature with the focus on application and interpretation of regression analysis, a). Conceptual understanding will be emphasized over mathematical understanding.Numerous examples will be used to illustrate the concepts.
BA 712 Data Mining
Businesses are collecting ever increasing volumes of data and competitive success will depend upon the ability to use technology for analyzing the data systematically and making the appropriate decisions. In some applications, data analysis and decision making is automated. This course will investigate how data mining technologies can be used to improve decision making. Real world examples will be used to give students hands on experience with data mining software.
BA 713 Business Analytics Strategy
Companies are evolving into a direction wherein the reach of data and analytics keeps growing and must be considered from a strategic view. For instance, the performance of human resources, occasionally described as an organization’s most important asset, is being analyzed with data in ways not encountered before. This course will step back and examine the relationship between high level metrics and the organizational variables that have the greatest impact. As with Six Sigma, students will learn how defining these cause-and-effect relationships are the key to organizational success, often leading to strategic advantage. While many actors might become an accomplished analytics technician, it is equally important for the business analytics professional to understand the soft skills that make business analytics a competitive weapon for some organizations. Students will learn that in the end, it is action taken on insights that separates the winners from the bystanders.
What you’ll learn
Our graduate certificate coursework is designed to supplement your existing business knowledge to allow you to expand your business analytics career. When you complete the certificate program, you’ll have the expertise you need to be competitive in this growing field.
Program outcomes
With Brenau’s Certificate in Business Analytics, you can:
- Assess strategic and tactical performance, preparing you to identify the right questions to ask and data to collect.
- Analyze and interpret the data (with the support of the deep analytic talent, as needed), leading to actionable insights.
- Prescribe and manage the actions to completion.
Admissions requirements
To be considered for this program the applicant must meet all of the following requirements:
- 3.0 GPA or higher on all college transcripts
- Bachelor’s degree from an accredited college or university
- Official college transcript(s) and resume
Online learning
At Brenau, you will learn in small classes, which gives you plenty of opportunities to ask questions and receive one-on-one support from your professors. With flexible scheduling and online delivery, we make education fit into your busy life. Our programs respond to the needs of today’s students, so you’ll receive the education you need to become a leader who makes a difference.
About our dedicated, supportive faculty
Faculty members at Brenau are dedicated to helping you succeed. Most classes feature a small student-to-faculty ratio, so you can get to know your professors and their unique areas of expertise. As you broaden your professional network, you’ll have the mentorship and support of our faculty throughout your program.
