Bachelor of Business Administration in Marketing
Study the needs of consumers and learn the skills needed to bring products to market with the Bachelor of Business Administration in Marketing. Brenau’s curriculum teaches you how to detect market needs, select profitable target markets, design and position products, and create a persuasive marketing plan. You’ll work one-on-one with experienced faculty members and gain the real-world expertise needed to stand out from the crowd and make a difference in your workplace.
Student opportunities
- Have the flexibility to take hybrid or fully online courses
- Take courses including business analytics, social media and mobile marketing, and the foundations of marketing
- Work directly with experienced faculty members to solve problems that you can apply to your career
- Participate in internships and field study opportunities in Gainesville and metro Atlanta
- Become a member of the Marketing Society at Brenau to network with other students and professionals, and receive professional development opportunities
Potential careers
- Marketing director
- Marketing manager
- Brand manager
- Social media and mobile marketing manager
- Sales representative
- Product manager
- Retail chain manager
Estimated Cost of Attendance
Undergraduate Onground
Based on full-time enrollment (12-18 credits) and a 9-month period of enrollment (Fall & Spring semesters). * applies only to Women's College students.
Tuition for Active Duty Military personnel, dependents and spouses is discounted. Information regarding Cost of Attendance for military, veterans and family is available on our Military and Veteran Student Admissions page.
Undergraduate Bachelor's Online
Based on full-time enrollment (12 credits) and a 9-month period of enrollment (Fall & Spring semesters).
Tuition for Active Duty Military personnel, dependents and spouses is discounted. Information regarding Cost of Attendance for military, veterans and family is available on our Military and Veteran Student Admissions page.