Bachelor of Business Administration: Marketing
World-class marketing is the discipline that creates value through a relentless focus on consumer and customer needs. Think Apple. It grew from a minor computer maker not too long ago to become the most valuable company on earth. Isn’t it a success? Marketing: the ability to understand consumer needs and being able to produce and deliver highly innovative products and services in response. Procter & Gamble, perhaps the most famous marketing–led company, preaches the motto, “the consumer is the boss” to all of its employees. Therefore, marketing isn’t just the job of the marketing department alone.
The Brenau marketing program provides a foundation for a successful career in marketing and business. Our curriculum focus is on consumer/customer needs and how to turn them into profitable business opportunities. You will learn how to detect needs; how to select profitable target markets; how to design a differentiated product or service; how to successfully position it in the marketplace; and, importantly, how to develop a persuasive marketing plan that will attract corporate support or external funding.
Brenau University was recently listed on BestDegreePrograms.org‘s list of the best online Bachelor’s of Marketing degree programs for 2016.
The list was created by reviewing school rankings in publications such as Forbes Magazine, Princeton Review and U.S. News and World Report to ensure the schools were regionally or nationally ranked, according to the site’s online communications manager Jamie Agamalian. The ranking was then placed in order of tuition cost.
Brenau was recognized for its rigorous business classes offered to undergraduate marketing majors online. To read more, go to http://www.bestdegreeprograms.org/top-schools/online-marketing-degree-programs-bachelors
LIBERAL EDUCATION CORE: 45-47 Credits
BUSINESS CORE: 48 Credits
AS 100 First Year Seminar or AS 311 Professional Development
AC 201 Accounting Principles I
AC 202 Accounting Principles II
BA 206 Microeconomics
BA 207 Macroeconomics
BA 208 Business Communications
MG 301 Management Principles
BA 303 Business Statistics
MK 315 Marketing Principles
BA 316 Legal Environment of Business
MG 318 Organizational Behavior
BA 327 Managerial Finance
HR 333 Human Resources Management
BA 340 Strategic Thinking & Innovation
BA 417 Business Ethics
BA 470 Value Chain Management
BA 499 Business Capstone
MK 311 Advertising Management
MK 412 Sales Management
MK 414 Consumer Behavior
MK 418 Marketing Research
MK 472 International Marketing
MK 473 Marketing Management
TOTAL REQUIRED FOR GRADUATION: 120 CREDITS
*For details about your specific program plan, please consult the University Academic Catalog.