Bachelor of Business Administration: Marketing

World-class marketing is the discipline that creates value through a relentless focus on consumer and customer needs. Think Apple. It grew from a minor computer maker not too long ago to become the most valuable company on earth.  Isn’t it a success? Marketing: the ability to understand consumer needs and being able to produce and deliver highly innovative products and services in response. Procter & Gamble, perhaps the most famous marketing–led company, preaches the motto, “the consumer is the boss” to all of its employees.  Therefore, marketing isn’t just the job of the marketing department alone.

The Brenau marketing program provides a foundation for a successful career in marketing and business. Our curriculum focus is on consumer/customer needs and how to turn them into profitable business opportunities. You will learn how to detect needs; how to select profitable target markets; how to design a differentiated product or service; how to successfully position it in the marketplace; and, importantly, how to develop a persuasive marketing plan that will attract corporate support or external funding.

LIBERAL EDUCATION CORE: 45-47 Credits 

BUSINESS CORE: 48 Credits

AS 100 First Year Seminar or AS 311 Professional Development
AC 201 Accounting Principles I
AC 202 Accounting Principles II
BA 206 Microeconomics
BA 207 Macroeconomics
BA 208 Business Communications
MG 301 Management Principles
BA 303 Business Statistics
MK 315 Marketing Principles
BA 316 Legal Environment of Business
MG 318 Organizational Behavior
BA 327 Managerial Finance
HR 333 Human Resources Management
BA 340 Strategic Thinking & Innovation
BA 417 Business Ethics
BA 470 Value Chain Management
BA 499 Business Capstone

MAJOR CONCENTRATION
MK 311 Advertising Management
MK 412 Sales Management
MK 414 Consumer Behavior
MK 418 Marketing Research
MK 472 International Marketing
MK 473 Marketing Management

TOTAL REQUIRED FOR GRADUATION: 120 CREDITS

*For details about your specific program plan, please consult the University Academic Catalog.

General inquiries: info@brenau.edu, (770) 534-6299 or (800) 252-5119 | Admissions: admissions@brenau.edu, (770) 534-6100 or (800) 252-5119 ext. 6100