M.B.A. Program Ranks High in Atlanta Business Chronicle Listings

Aug 22, 2012
Brenau Staff
Brenau’s fast-growing, specialized M.B.A. programs attract students from around the globe.

Brenau’s Master of Business Administration degree programs ranked No. 7 in the Atlanta Business Chronicle’s 2012 listings of the top programs in the Atlanta area.

The total enrollment of 453 students in the program topped the 401 posted by No. 8 Terry College of Business at the University of Georgia and the 300 at the Eugene W. Stetson School of Business and Economics of Mercer University.

Georgia State’s J. Mack Robinson College of Business remained in the no. 1 position, followed by No. 5 Ernest Scheller Jr. College of Business at Georgia Tech and No. 6 Coles College of Business at Kennesaw State. Emory University’s Goizueta College of Business was the only other not-for-profit private institution on the list – in the No. 4 spot with 588 students.

Bill Lightfoot, dean of the College of Business & Mass Communication at Brenau, said the Business Chronicle ranking is based on official enrollment numbers that the university reports to the U.S. Department of Education each year plus its published tuition rates.

“With more than 70 institutions in the Atlanta area offering a wide variety of M.B.A. programs, it is very significant that Brenau ranks in the top 10 percent,” he said. “This is a very strong indication that Brenau offers highly regarded academic programs at a very competitive tuition among both private and public-supported universities.”

Brenau structures its graduate business programs in regular classes on campuses, online and in a hybrid format that includes both online and “on-ground” classes. The Brenau M.B.A. programs also embrace what the Business Chronicle reported as an emerging trend in M.B.A. programs around the United States: specialization.

“We have designed our programs with individual students in mind with a variety of scheduling and platform options that can be tailored to an individual’s needs,” said Lightfoot. “Many of our students, for example, engage in M.B.A. studies to advance careers they’ve already undertaken. They have to schedule classes around demanding work schedules and family obligations.”

Brenau’s College of Business & Mass Communication recently received initial approval for new accreditation from the Accreditation Council for Business Schools and Programs, which puts the Brenau undergraduate and graduate business programs in an elite group of business schools around the world that have been sanctioned by the organization. Only about five percent of the business schools globally have ACBSP accreditation, said Lightfoot, and fewer than 10 in the Atlanta area have the accreditation.

Brenau programs include an array of fully accredited master’s and bachelor’s degrees in business, accounting, healthcare management, project management, human resource management and organizational leadership on campuses and online. U.S. News & World Report recently ranked the online components of the Brenau M.B.A. among the top programs in the nation for faculty credentials and training, student services and technology and student engagement and accreditation.

The graduate business programs continue to be a high-growth area for the university, which also tailors M.B.A. “cohorts” for specific groups and organizations, like hospitals that need to improve business and management skills of clinical executives – doctors and nurses moving into administrative roles.

“All of our classes are bursting at the seams,” said Suzanne Erickson, who oversees graduate programs in the Brenau business school.

At the undergraduate level, Brenau offers a Bachelor in Business Administration track in which students may craft degree programs to suit their goals. Electives may be spread over the various areas of business to give students the broadest possible exposure to all areas of business. The university also grants a B.B.A. in accounting, a B.A. in organizational leadership and B.S. in human resource management.