Juli Clay, Brenau University mass communication department chair, teaches on the Gainesville campus. Brenau is adding an online communication and media studies degree, developed by Clay, with the same level of excellence as the existing on-ground mass communication major. (AJ Reynolds/Brenau University)
Juli Clay, Brenau University mass communication department chair, teaches on the Gainesville campus. Brenau is adding an online communication and media studies degree, developed by Clay, with the same level of excellence as the existing on-ground mass communication major. (AJ Reynolds/Brenau University)

Brenau Adds Online Communication and Media Studies Undergraduate Degree

Apr. 13, 2017
Kristen Oliver

The Southern Association of Colleges and Schools Commission on Colleges recently approved an online undergraduate degree in communication and media studies at Brenau University. The university immediately began the process of admitting applicants for classes that will begin in August.

Prospective students can apply now for enrollment in the Bachelor of Arts degree program at brenau.edu/apply/.

The accreditation organization said it approved the online program because Brenau already offers a mass communication major on its Gainesville, Georgia, campus and will use the same faculty and resources in the online classes.

Christina White, who oversees online student recruitment for the 139-year-old university, said Brenau has offered the bachelor’s degree in mass communication only on its historic Gainesville campus and only in the Women’s College. Offering a communication degree online will open the field to a much larger audience.

“Offering this communication and media studies degree online gears it toward the adult population,” White said. “Our current program for mass communication is very much geared toward the technology we have available on campus. But Juli Clay, chair of Brenau’s Mass Communication Department, developed the online program, moved it to an adult audience and put it together in a way that will work for people working on their computers from home.”

Clay said Brenau has a strong mass communication department with graduates working everywhere from CNN to BET to Coca-Cola. “However, it has been limited to those students who could come to the historic campus here in Gainesville,” she said. “Offering courses online means students anywhere can get the same skills and go after the same jobs.”

Communication skill has long been one of the most desirable traits employers look for in prospective employees, and Clay said it is a skill that is not industry specific.

“Every organization in every industry needs strong communicators,” she said, “so the degree program it is really very broad and very useful. Any of our students, or anyone in any field, might be interested in it. The tools they would gain would be applicable in any position.”

Brenau has been offering online degree programs longer than many Southeastern higher education institutions along with its more traditional degree-track courses on Georgia campuses in Gainesville, Augusta and metro Atlanta as well as in Jacksonville, Florida.

“There is an almost tangible awareness of the need for online studies,” White said. “This is not just a push to make sure we are moving in that direction, but that we are creating exceptional programs that work in that medium. Brenau understands how necessary it is to have these online options for adults, and we are really interested in giving that option to our students and to the community.”

For more information about the new online degrees or to apply, go to brenau.edu/apply/.

General inquiries: info@brenau.edu, +1-770-534-6299 or +1-800-252-5119 | Admissions: admissions@brenau.edu, +1-770-534-6100 or +1-800-252-5119 ext. 6100