MBA Business Analytics

The Brenau University Master of Business Administration in Business Analytics is designed to graduate professionals who can manage data driven decision making, problem-solving and performance improvement. The data savvy manager can perform intermediate analytics as well as act as the bridge between deep analytic talent (data scientists) and the rest of the organization. Business Analytics consists of asking the right business questions, collecting the right data, deriving insights from the data, and taking action; action that is data driven and effective. The Brenau graduate will be able to a) assess strategic and tactical performance so as to identify the right questions to be asked and the right data to be collected, b) analyze and interpret the data (with the support of the deep analytic talent, as needed), leading to actionable insights, and c) prescribe and manage the actions to completion.”  

Curriculum

Prerequisite Sequence

BA 508 Applied Economics for Managers
(waived with Micro and Macro Economics undergraduate coursework)
BA 514 Business Essentials for Managers
(waived with Accounting and Finance undergraduate coursework)

Introduction Sequence

BA 507 Business Communication
OL 703 Critical Thinking and Business Innovation

Core

BA 670 Integrated Business Operations
MK 715  Marketing Management
AC 721 Budgeting for Managers
BA  723   Financial Management
MG 729 Management & Organizational Behavior
BA 717 Business Law
BA  799  Strategic Management & Policy

Global Sequence (select one course)

BA 642 Cross-Cultural Business Challenges
BA 787  Global Economics
MK 782 International Marketing
BA 749 International Finance
MG 785 International Organizational Behaviour
BA 780 International Travel Experience

Concentration

BA 708 Business Statistics
BA 710 Applied Regression
BA 711 Spreadsheet Modeling
BA 712 Data Mining
BA 713 Business Analytics Strategy

TOTAL REQUIRED FOR GRADUATION: 45 CREDITS

 

General inquiries: info@brenau.edu, +1-770-534-6299 or +1-800-252-5119 | Admissions: admissions@brenau.edu, +1-770-534-6100 or +1-800-252-5119 ext. 6100