Bachelor of Business Administration: Marketing

Marketing: The purpose of the marketing major is to develop student’s knowledge, core skills and competencies in the field of marketing. This program fosters an understanding of the leading role that marketing plays in modern business. Electives provide students with a deeper treatment of professional marketing functions and subjects: social media marketing, advertising management, sales management, marketing research, consumer behavior and marketing management. The marketing major equips students with the tools to enter a general or specialist marketing position. Upon completion of the Marketing program students should be able to: effectively communicate, both in writing and orally, the results of a strategic marketing plan; understand the strategies and tactics that marketers employ in the planning, control and implementation of marketing plans; analyze customer information and/or market data to make effective marketing decisions.

LIBERAL EDUCATION CORE: 45-47 Credits 

BUSINESS CORE: 48 Credits

AS 100 First Year Seminar or AS 311 Professional Development
AC 201 Accounting Principles I
AC 202 Accounting Principles II
BA 206 Microeconomics
BA 207 Macroeconomics
BA 208 Business Communications
MG 301 Management Principles
BA 303 Business Statistics
MK 315 Marketing Principles
BA 316 Legal Environment of Business
MG 318 Organizational Behavior
BA 327 Managerial Finance
HR 333 Human Resources Management
BA 340 Strategic Thinking & Innovation
BA 417 Business Ethics
BA 470 Value Chain Management
BA 499 Business Capstone

MAJOR CONCENTRATION
MK 311 Advertising Management
MK 412 Sales Management
MK 414 Consumer Behavior
MK 418 Marketing Research
MK 472 International Marketing
MK 473 Marketing Management

TOTAL REQUIRED FOR GRADUATION: 120 CREDITS

*For details about your specific program plan, please consult the University Academic Catalog.

General inquiries: info@brenau.edu, +1-770-534-6299 or +1-800-252-5119 | Admissions: admissions@brenau.edu, +1-770-534-6100 or +1-800-252-5119 ext. 6100