Mass Communication (B.A.)

Career Opportunities Newspaper reporter, copy editor, radio announcer, television producer, public relations specialist, advertising account executive, press secretary, television anchor, marketing manager, columnist, technical writer, promotion manager, magazine editor, book publisher, videographer, corporate video producer, special events coordinator, advertising copywriter, creative director, foreign correspondent, songwriter, music publisher, event planner, web site coordinator, entertainment manager, news letter editor, social media coordinator, media sales, video editor.

LIBERAL EDUCATION CORE: 45-47 Credits 

Foundation Courses:

MS 205 – Introduction to Statistics
SP 108 – Fundamentals of Speech
MM 100 – Film Appreciation
MM 215 – Persuasion

Major Core: 

MM 101 – Introduction to Mass Communication *
MM 175 – Newspaper Practicum
MM 176 – Radio Practicum
MM 177 – Television Practicum
MM 178 – PR/Promotions Practicum
MM 185 – Professional Practice 1
MM 186 – Portfolio Development
MM 187 – Professional Practice 2
MM 188 – Portfolio Review
MM 225 – Media Writing
MM 230 – New Media Development
MM 260 – Media History and Culture
MM 310 – Web Design
MM 332 – Media Philosophy and Ethics
MM 450 – Communication Law
MM 490 – Internship
MM 499 – Senior Thesis

Digital Technology Concentration
GR 207 – Digital Graphic Design
GR 207L – Digital Graphic Design Lab
MM 209 – Video Production 1
MM 304 – Audio Production
MM 309 – Video Production 2
MM 402 – Convergent Media News
MM 489 – Media Producing

Take one course from the list below for a concentration elective:
AR 250 – Beginning Digital Photography
BA 223 – Principles of Leadership
GR 308 – Advanced Digital Design Graphics
LE 300 – Conflict Resolution
MK 457 – Social media and Mobile Marketing
MM 200 – Diversity in Media
MM 220 – Communication Theory
MM 495 – Special Topics

Entertainment Concentration
AC 200 – Survey of Accounting
MM 205 – Careers in the Media
MM 375 – Media and Entertainment Management
MM 402 – Convergent Media News
MM 425 – Event Planning

Take an MM course (minimum 300 level) for the 1st concentration elective.

Take a course from the list below for the 2nd concentration elective:
AR 250 – Beginning Digital Photography
BA 223 – Principles of Leadership
GR 308 – Advanced Digital Design Graphics
LE 300 – Conflict Resolution
MK 457 – Social media and Mobile Marketing
MM 200 – Diversity in Media
MM 220 – Communication Theory

Public Relations/Journalism Concentration
GR 207 – Digital Graphic Design
GR 207L – Digital Graphic Design Lab
MM 244 – Newswriting and Copy Editing
MM 329 – Editorial/Feature Writing
MM 345 – Advertising Principles
MM 370 – Public Relations Campaigns & Writing
MM 402 – Convergent Media News
MM 470 – Integrated Marketing Communications

TOTAL REQUIRED FOR GRADUATION: 120 CREDITS

*For details about your specific program plan, please consult the University Academic Catalog.

General inquiries: info@brenau.edu, +1-770-534-6299 or +1-800-252-5119 | Admissions: admissions@brenau.edu, +1-770-534-6100 or +1-800-252-5119 ext. 6100