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Corporate communications combines various components from the fields of communication of business administration. Detailed study is given on the structural and organizational make-up of a varied group of corporate businesses and situations.
Skills such as the planning, design and development and implementation of marketing and public relations strategies are incorporated into both individual and group assignments and projects. Corporate communications, like all concentrations available to mass communication majors, stresses the importance of both written and oral communication skill. The ability to effectively and efficiently express views and ideas is an important skill learned in corporate communication classes.
In addition to the Mass Communication Major Requirements, students will complete the courses shown at right.
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Courses for Corporate Communications concentration:
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MM178 Public Relations Practicum
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BA/PA306 Business Communications
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MG 301 Management Principles
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MK 315 Marketing Principles
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MM431 Public Relations
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One of the following:
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MM323 Principles of Copy Editing
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CA207 Desktop I/Pagemaker-Photostyler
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CA213 Graphic Design I/Typography
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Total… 16 hours
Suggested electives include Media Ethics, Introduction to Multi-Media Applications, Economics, and History/Political Science.
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