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The B.B.A. in Marketing program student learns to make decisions about product design and quality, pricing, advertising, selling, and distribution. The field of marketing is one of the fastest growing, most exciting, and most highly rewarded areas of business.

The B.B.A. in Marketing program is offered at the Woman's College, Gainesville Campus, Atlanta Campus, Online College, and Augusta Campus.

In additional to general education courses, all candidates must complete a 60 hour major requirements curriculum that includes a capstone course.

For more information on the Marketing profession, please see below.

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Benefits to the Student	Characteristics for Success
Higher starting salaries	Variety of personality styles and skills
Fastest growing field	Good interpersonal skills
	Accomplished communications skills (both written and spoken)
	Ability to empathize with diverse people
	Enjoy creative challenges

What is Marketing?

Marketing, a specialization within business studies, is concerned with getting products and services from producers to consumers. This field includes producing a product or service that a significant set of customers wants or needs, pricing that product or services for sale, advertising and promoting that product or service, and distributing that product to the consumer.

Nearly one-third of today's labor force already have marketing-related jobs, but that percent is expected to increase substantially as more firms become market-driven.

Generally, entry-level marketing personnel earn more than their counterparts in economics and liberal art, but not as much as people who enter fields such as accounting or engineering. However, marketer who advance to higher-level positions often earn the higher salaries, and a significant proportion of corporate executives held marketing jobs before attaining top-level positions. A recent Fortune 500 study revealed that more CEOs have a background in marketing than any other area.

Career Opportunities

* Copywriter	* Buyer
* Sales Representative	* Product Development Manager
* Advertising Account Executive

Marketing is a broad field offering a wide variety of career opportunities in the areas of marketing research, sales, public relations, industrial buying, distribution management, product management, advertising, retail management, and direct marketing. Marketing is equally applicable to profit and non-profit organizations such as charities, hospital, and volunteer organizations.

Below are some specific career paths and corresponding responsibilities.

Sales

• Personal, paid communications that attempts to inform customers and persuade them to purchase products.
  
  
• Numerous career opportunities for people with a wide range of opportunities, such as selling to retailers, to manufacturers or to the final consumer.
  
  
• Greatest potential earnings

Market Research

• Survey people to determine their habits, preferences, and aspirations to improve the ability to understand the dynamics of the marketplace and make effective decisions.
  
  
• Gather and analyze data relating to specific problems.
  
  
• Requires some computer knowledge and statistical ability.

Industrial Buying

• "Purchasing agents" are responsible for maintaining an adequate supply of the goods and services that an organization requires for its operations.
  
  
• Industrial buyers purchase all the items needed for direct use in producing other products and for use in the day-to-day operations.

Public Relations

• Communications activities designed to create and maintain favorable relations between the organization and its publics - customers, employees, stockholders, government officials, and society in general.
  
  
• Help clients create the image, issue, or message they wish to present and communicate to the appropriate audience.

Distribution Management

• A distribution (or traffic) manager arranges for the transportation of goods within firms and through marketing channels to other firms or organizations.
  
  
• Transportation is an essential distribution activity; the manager must analyze various transportation modes and select the combination that minimizes cost and transit time while providing acceptable levels of reliability, capability, accessibility, security, and service.

Product Management

• Responsible for the success or failure of a product or service line.
  
  
• Coordinates most of the marketing activities required to market a product.

Advertising

• Creates the messages that promote products and services.
  
  
• A variety of organizations employ advertising personnel; advertising agencies, manufacturing firms, retail stores, banks, utility companies and professional and trade associations.
  
  
• Advertising jobs can also be found with televisions and radio stations, newspapers, magazines and a variety of smaller, specialized organizations.

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