Walter (Bruce) Burch
Bruce Burch has had success in many facets of the music business including being a hit songwriter, operating his own publishing companies of hit songs, working for a major music publishing company, as well as being an artist manager.
As a songwriter, Burch co-wrote two #1 singles for Reba McEntire, “Rumor Has It” and “It’s Your Call”. These two songs were also the album titles for two of Reba’s most successful albums. Burch also co-wrote songs on two other Reba albums, all of which have gone multi-platinum, selling well over 15 million records and CDs. Bruce has also had platinum and gold album recordings by other top artists.
As a music publisher, Burch operated two companies, Burch Brothers Music and Bruce Burch Music. These two catalogs contain songs co-written by Burch and recorded by various top artists.
Burch served as Creative Director at EMI Music Publishing, at the time the world’s largest music publisher with over a million songs in its vast catalog. Burch also worked with EMI’s older catalog songs and has gotten cover recordings of many classic tunes of Willie Nelson, Kris Kristofferson, Todd Rundgren, and Tammy Wynnette. He has gone in the studio to produce new demos of many of their hit songs from the past to bring them up to date for possible placement in today’s market.
Burch also authored a book “Songs That Changed Our Lives”. Two chapters of this inspiring book were picked to be included in the “Chicken Soup For The Soul” series of books.
Burch founded and directed the University of Georgia Music Business Program and the Joel A. Katz Music and Entertainment Business Program at Kennesaw State University.
Burch is currently serving as an Executive in Residence at Brenau University in Gainesville, GA.