Marketing MBA

The MBA in Marketing provides graduates with the skills they need to progress in their marketing career or move into the field of marketing. Students will explore the major areas of the field including new product development, sales management, advertising promotions, services marketing, and international marketing. The Marketing MBA is a 15 course, 45 credit hour degree program that leads to a Masters in Business Administration degree and a certificate in Marketing. Students interested in learning more should click here.  To apply, visit www.brenau.edu/apply.

Brenau also offers the option to students, who already hold a graduate degree, to earn the Marketing Certificate by completing the 5 required courses in the Marketing Concentration curriculum.

Curriculum

Foundation Courses – 6 hours

To enhance their success in the program, students are required to take BA 500 MBA Foundations (3 hours) and BA507 Introduction to Business Communications (3 hours).  These courses must be completed before starting the other MBA coursework.
 

Core Classes – 24 hours

The core curriculum is taught online or at one of our 5 campuses.  There are 8 courses in the MBA core curriculum:

 

BA 642 Cross-Cultural Business Challenges
BA 670 Integrated Business Operations
AC 721 Budgeting for Managers
BA 787 Global Economics
MG 729 Management & Organizational Behavior
BA  723 Financial Management
MK 715  Marketing Management
BA  799  Strategic Management & Policy

 

Concentration Courses – 15 hours

Concentration courses are usually taught online.  Students take 5 courses to complete the concentration:

 

MK 762 Channel Development and Key Account Management
MK 758 New Media and Marketing Communication
MK 780 Product Development and Innovation
MK 782 International Marketing
MK 778 Service Marketing and Differentiation

Program Director

Marketing Program Director, Dr. Linda Barton, holds a Ph.D. from Manchester Business School, the University of Manchester, an MBA from Durham University, and a Bachelor’s in Psychology from the University of Bradford, all in the UK. Prior to joining Brenau, she was an instructor and visiting scholar at Penn State University, a visiting instructor at the University of Akron, and a marketing/brand manager at the Nestle Food Company, Inc. in the UK and Dole Packaged Foods, Inc. in the US.  Dr. Barton’s research interests include consumer behavior, marketing strategy, and social media.
She can be contacted at 770-531-3173 or via email at lbarton@brenau.edu.

Application Instructions

Thank you for your interest in Brenau University. To apply for admission, please complete the following steps:

  1. Complete the Online Application or download a form and mail or fax it to the Office of Admissions.  The
    application is available at www.brenau.edu/apply.
  2. Request official transcripts from all previous institutions and have them sent directly to the
    Office of Graduate Admissions.
  3. Forward your resume to Office of Graduate Admissions at graduateadmissions@brenau.edu.

Admissions decisions are typically made within 2 weeks of receiving a completed file.

Financial Aid Procedures

Complete the Free Application for Federal Student Aid (FAFSA) on the Web at http://222.fafsa.ed.gov.  If you are completing FAFSA on the Web for the first time, we recommend that you apply for a PIN at www.pin.ed.gov prior to completing the FAFSA.  With a PIN, you are able to electronically sign your application, make corrections after submitting the application and review your processed application data.  If you prefer to complete a paper FAFSA, please download one at www.federalstudentaid.ed.gov.

Please note:  Financial aid cannot be awarded to students who have not been officially admitted to the university.

Information Sessions

The Office of Graduate Admissions together with other University offices would like to offer you an opportunity to visit campus and talk with us about your academic and professional goals.  We want to make sure you understand how Brenau University can assist you in living an Extraordinary Life.  These sessions are held once a semester at the campus near you.  Please contact the Graduate Admissions Office for further details.

Tuition

See Finanacial Aid:  Tutition and Fees.

General inquiries: info@brenau.edu, (770) 534-6299 or (800) 252-5119 | Admissions: admissions@brenau.edu, (770) 534-6100 or (800) 252-5119 ext. 6100