Linda Barton is the lead professor of marketing, School of Business and Mass Communications, Brenau University. She received her Ph.D. in Marketing from Manchester Business School, Manchester, UK and her Master’s in Business Administration from Durham Business School, Durham, UK. Dr. Barton’s research interests include consumer behavior, segmentation, positioning, branding, and Internet marketing. She has presented her research at conferences in the USA. Her methodological approach involves mixed-methods techniques involving qualitative (focus groups) and quantitative research methods (survey and multi-factorial experiments). Dr. Barton has taught a variety of marketing courses at both the graduate and undergraduate levels, including online and on-ground courses in marketing management, marketing principles, consumer behavior, advertising management, marketing research, international marketing, international business, and international business practices. Prior to joining the faculty at Brenau, Dr. Barton taught at Penn State University and the University of Akron in the capacity of a visiting scholar/instructor and a visiting lecturer, respectively. Prior to academia, she worked as a marketing/brand manager at the Nestle Food, Co. Inc. in the UK and Dole Packaged Foods, USA and as a media buyer at Foote Cone and Belding Advertising, UK.