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BRENAU UNIVERSITY   ·   500 Washington St. SE   ·   GAINESVILLE, GEORGIA 30501

      Pearce Auditorium

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Pearce Auditorium                                                Photos by R. Kiefer

View from the balcony


Pearce Auditorium during Convocation

In late 1895, a meeting of the Gainesville, Ga., townspeople discussed the need for a new auditorium. Dr. A.W. Van Hoose and Dr. Haywood Jefferson Pearce, president of Brenau University from 1893-1943, asked the community to lend Brenau $10,000 without interest for five years for the construction of an auditorium. The funds were raised in a short period, and the contract for the construction was signed April 1, 1896.
The auditorium was completed within only a year and dedicated May 21, 1897, as "the largest of its kind in the South." Nearly 67 years later on March 26, the auditorium was dedicated in honor of Pearce.

Pearce Auditorium during spring

In 1978 the building was named to the National Register of Historical Places, along with other on the Brenau campus. Three years later it was closed for renovations and then reopened in the spring of 1984.

"It's difficult to imagine Brenau University without Pearce Auditorium. In fact, it is hard to imagine Gainesville without Pearce Auditorium," said John W. Jacobs Jr., chairman of the Brenau board of trustees, as he began the centennial observance of the dedication of Pearce Auditorium.

The audience heard Jacobs give a presentation of the auditorium's history and then shared memories of the auditorium and Pearce. Sissy Lawson, granddaughter of Pearce and member of the Gainesville City Council, read a proclamation from Gainesville Mayor Jim West outlining the history of Pearce Auditorium and declaring May 21, 1997 as Pearce Auditorium Day in Gainesville.

The year-long celebration began in May 1997, with a dinner hosted by President John S. Burd, for the 30 descendants of Pearce. Pearce played a significant role in building the tradition of excellence in both the educational and performing arts programs.

At right:  Pearce Auditorium in the fall.

In addition to its wide usage by such local groups as The Arts Council, the Gainesville Theatre Alliance, the Gainesville Ballet, the Gainesville Symphony Orchestra and others, Pearce Auditorium has been the site of many famous speakers. Helen Keller, Will Durant, Ted Shawn, Ruth St. Dennis, Martin Luther King Sr., Letitia Baldridge, Robert Peters, Williams Warwick, Dan Rather, Jane Fonda and Maria Von Trapp spoke or performed in Pearce. The Arts Council has welcomed additional guests in recent years as part of its Pearce Series, including the Atlanta Symphony Orchestra, the New York City Opera, the Joffery II Ballet, the Vienna Boys Choir, Ramsey Lewis, Dave Brubeck, Herbie Mann, Chuck Mangione, Steve Allen and Loretta Switt.
Every season lends its own lighting to Centennial Park and the Auditorium, producing a special charm that is as changing as it is ever-present.

Shown at right:  Pearce Auditorium during winter.

Left: Outdoor floodlights lend a particular splendor to the building at night.

Visit the Brenau Artsweb for a calendar of upcoming events.


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©2005 Brenau University. Email comments & problems. Updated 02/26/2007